By Matthew at hji
The launch of a brand new styling range, the return of an industry icon as ambassador and the opportunity to network with hair artists, educators and distributors, all in the inspirational surroundings of Budapest – welcome to the Matrix National Conference 2015.
Delegates didn’t have to wait long for the main announcement of the conference – the launch of Style Link – 10 new styling products and three boosters designed to create bespoke looks for every client. The range was unveiled at the welcome party, with Matrix artists Rick Roberts , Christian Wiles, and Ashleigh Hodges demonstrating the versatility of the products on models to the soundtrack of a live DJ, while global ambassador Paul Falltrick talked through the ethos behind the launch.
Style Mix is formed of four categories – Prep, Play, Perfect and Boost. Stylists are encouraged to mix elements of each category to create prescriptive looks, encouraging homecare sales and offering the stylist more creative freedom.
The other big news at the opening party was that Errol Douglas will be returning as Matrix global ambassador. Errol told guests that it was “great to be home.”
Day two of the conference saw delegates getting hands on experience of the range, creating their own bespoke looks on mannequin heads under the guidance of Paul Falltrick and other key members of the artistic team.
The conference ended with a gala dinner and awards at the stunning Museum of Applied Art where Matrix general manager Hugo Boisvert and national education manager Deborah Bees recognised those that had supported the Matrix brand over the past 12 months, including artists, educators and distributors.