L'oreal Colour Trophy Winner

Rick Roberts, Beverley transformed their dreams into reality by winning the greatly sought after 2018 Afro Look Award during the prestigious L’Oréal Colour Trophy Grand Final. 

On Monday 4th June, 2018 the salon’s creative 6-month journey came to a dramatic finale at Battersea Evolution, London. Over 1000 of the hairdressing industries most acclaimed and famous figures filled the dazzling venue with immense applause as Rick Roberts, Beverley rushed to the stage to collect their iconic award – The L'Oréal Colour Trophy. TV Presenter Reggie Yates and Junior Green handed the team their award during a moment they will never forget. 

“I am ecstatic to be crowned L’Oréal Afro Look Award Winner. This is another stepping stone in my hairdressing journey and building the Rick Roberts brand. I am humbled to be joining some of the prestigious names in the L’Oréal Colour Trophy history. I look forward to working with L’Oréal this year.

Rick Roberts 


Over 1000 photographic entries were received for the L’Oréal Colour Trophy and just 400 salon teams make it through to the final events. Back in May a powerhouse team of seven renowned salons went head to head inside the L’Oréal International Academy, London during an intense live final that exploded creative talent in every direction. 

Each team had to create a well-executed, inspirational, modern colour showcasing a female look on a model of African/Caribbean descent with technically excellent colour and precision cutting skills. The highly respected judging panel was made up from Craig Chapman from Craig Chapman Hair Design, Michelle Sultan from Hype Coiffure, Kim Johnson from Hype Coiffure, Errol Douglas MBE, Junior Green and Michelle Thompson from The Francesco Group. 

Rick Roberts will now embark on an amazing year of promotional, creative and business building activity including a 3 day European trip to shoot their winning look with a professional photographic team, interviews and profiles in the trade press and countless other brand opportunities. 


Matrix Bondultim8 Launch

Rick helps launch the Bond Ultime8 which will be hitting the salon soon!  The way we dye hair will change forever.  A whole new level of colour care for clients  #BondUltim8 #DareToHair #iamME #BondME #MatrixUK

Rick Wins HJ's Afro Stylist of the Year at Salon International

The Rick Roberts Creative Team attended Salon International 2016 in London.  Rick competed against the top afro hairdressers in the UK for HJ's Afro stylist of the year.   Rick successfully won  with his Grace Jones inspired look.  Check out his look.....

Beverley Hairdresser Rick Roberts in Beverley - finalist for afro hair

So happy to announce for the second time this week that rick has been selected as a finalist for another big competition, the black hair and beauty awards. That will be held at the hilton in london we are up against some strong names, Its been a great week for afro.

Massive thank you for the Assitants of @matrixuk @balmainhairuk and#alfaitalia also our great team @meglindow @nicolejopek @taheedkarn#iamme #matrixglobal #alfaitalia This is the british hairdressing awards of black hair, it time for the dancing shoes to come out. This is one of the most fun awards we have ever been to!