At Rick Roberts Salon, we believe texture is the foundation of great style. Whether you are a man looking to add volume and movement with a modern perm, or a woman seeking everything from soft, sun-kissed waves to tight, defined curls, our specialist team in Beverley is here to transform your hair. Using only the highest quality products to maintain hair integrity, we tailor every perming service to your unique hair type and lifestyle. Come see why we are East Yorkshire's leaders in texture and curls.
Please see below the frequently asked questions.
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A perm (permanent wave) is a chemical treatment that adds curl, wave, or movement to the hair. Modern perms create anything from soft beachy texture to defined curls, depending on your desired look.
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Modern perming techniques are much gentler than older methods. When carried out by a professional hairdresser, your hair’s condition is always assessed first to ensure the treatment is suitable and safe.
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A perm typically lasts 3–6 months, depending on your hair type, length, and how well it’s maintained at home.
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Most perm appointments take between 2–3 hours, depending on hair length, thickness, and the style of curl you want.
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Perms work best on healthy hair. If your hair is heavily bleached, very damaged, or over-processed, your stylist may recommend strengthening treatments before proceeding.
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Yes, but it depends on the condition of your hair. A consultation is essential to ensure your hair can safely handle both colour and perming services.
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Sulphate-free shampoo
Moisturising conditioner
Curl-enhancing products
Avoiding excessive heat styling
Gentle drying (diffuser or air dry)
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Yes, you can straighten a perm occasionally using heat styling, but frequent straightening may reduce the longevity of your curls.
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Yes—a consultation is important to assess your hair, discuss your desired result, and ensure a perm is the right service for you.